IT marketing strategy

In January 2018, a two-day workshop on the internal positioning of the IT department was held for our customer, an international plant manufacturer. The aim was to strategically reposition the IT in the course of an internal marketing campaign and to fundamentally revise the communication within the scope of a change project.

Here, the perception of IT as a strong and long-standing business partner should be placed in the foreground for internal and external digital topics. In addition, a clearly visible image of a strong, attractive and team-oriented identity was to be broadcast to the outside world in order to attract cooperation and resources from outside. The approach consisted of identifying relevant key stakeholders, determining the most effective channels for them, and then formulating targeted messages. Afterwards, these were concretized into potential tasks and projects in order to achieve an operationalization of the workshop contents.